Hello, I'm Dan Holloran.
I'm a Full Stack Developer, Photographer, and Traveler based in Reno, NV. I have a passion for learning, building, exploring, and helping others succeed through mentorship.

“Remember you are half water. If you can't go through an obstacle, go around it. Water does”
- Margaret AtwoodProjects
Professional Experience
Senior Frontend Developer/Tradier
February 2021-March 2025
- Optimized performance by replacing Ember applications with Vue applications, reducing feature development time from 2+ weeks to under a week.
- Enhanced frontend architecture for frontend platform, leading to 25% improvement in load times and user engagement metrics
- Produced dynamic, single-page applications utilizing proven and emerging technology, reducing bounce rates by 10%
- Mentored 2 junior developers while conducting code reviews, fostering a culture of continuous learning and collaboration within the team
- Partnered with UX/UI designers to translate design wireframes into responsive, interactive web applications, boosting user experience
Engineering Director/Ample
October 2019-February 2021
- Maximized reach by assisting the church to transition to online services and content during the COVID pandemic, resulting in a 35% bump in usage of web properties
- Directed engineering operations for a team of 10 developers to provide technical decision-making, driving project success and efficiency improvements through strategic leadership and collaboration
- Implemented agile methodologies to streamline development processes, resulting in a 20% increase in project delivery speed
- Oversaw the design and implementation of complex web applications using React and Gatsby, improving user experience and functionality
- Spearheaded career progression with targeted professional development, allowing team members to build technical skills
Lead Developer/Matchbox Design Group
November 2012-October 2019
- Decreased bounce rates by an average of 25% by optimizing website performance, earning a 90+ score on Google PageSpeed Insights
- Facilitated automatic inventory updates by integrating AS400 systems, expertly meeting client needs
- Led cross-functional teams in the development and execution of strategic initiatives, leading to a 15% increase in project efficiency
- Generated intuitive and user-friendly custom websites with WordPress, Laravel, and Vue, successfully managing 50+ projects to stay within required deadlines
- Promoted seamless communication and workflow while working closely with diverse clients, cutting launch times by 15%