Hello, I'm Dan Holloran.
I'm a Full Stack Developer, Photographer, and Traveler based in Reno, NV. I have a passion for learning, building, exploring, and helping others succeed through mentorship.

“If you live long enough, you will witness the death of everyone you love. At some point the phone ringing will be bad news.”
- Sam HarrisProjects

https://dash.tradier.com
@Tradier
- Vue.js
- Tailwind.css
- Vite
- Vitest
- Javascript
- Architecture
- Mentorship
- Leadership
About Tradier Web

https://www.crossroads.net/
@Ample
- Jekyll
- Jamstack
- HTML
- CSS
- Javascript
- Gatsby
- GraphQL
- Architecture
- Mentorship
- Leadership
About Crossroads Church

https://www.mikealbert.com/
@Ample
- React.js
- Jamstack
- CSS
- Javascript
- Gatsby
- GraphQL
- Architecture
- Mentorship
- Leadership
About Mike Albert Fleet Solutions

http://ehggear.com/
@Matchbox Design Group
- WordPress
- Vue.js
- WooCommerce
- Tailwind.css
- Architecture
- Mentorship
- Leadership
About Engineered Hunting Gear

https://firmexchange.com/
@Matchbox Design Group
- Laravel
- Vue.js
- Algolia
- WordPress
- Architecture
- Mentorship
- Leadership
About Firm Exchange

https://imperialsports.com/
@Matchbox Design Group
- WordPress
- WooCommerce
- Vue.js
- Architecture
- Mentorship
- Leadership
About Imperial Sports
Professional Experience
Senior Fullstack Developer
@Ample
September 2019
- Architected and maintain crossroads.net, driving ongoing performance improvements and reducing technical debt across a modern JavaScript stack
- Collaborate cross-functionally with designers, translating product requirements into polished frontend experiences
- Lead pair programming sessions and code reviews to elevate team code quality and accelerate junior developer growth
- Evaluate and integrate emerging AI tools and workflows to accelerate feature development cycles and improve overall team efficiency
- React.js
- Next.js
- Gatsby
- Node.js
- Javascript
- GraphQL
- Jamstack
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- REST APIs
- Jest
- Cypress
Career Sabbatical
@Life
March 2025-September 2025
- My position was eliminated and decided to take it as a career sabbatical to travel, recharge, and return with a fresh perspective and renewed focus.
- Photography
Senior Frontend Developer
@Tradier
March 2021-March 2025
- Redesigned frontend platform architecture, achieving a 25% improvement in load times and a measurable lift in user engagement metrics
- Built dynamic, high-performance single-page applications using Vue, Nuxt, and Tailwind CSS, reducing bounce rates by 10%
- Mentored 2 junior developers through structured code reviews and pair programming, fostering a culture of continuous learning and shared ownership
- Partnered closely with UX/UI designers to translate wireframes into polished, responsive web applications, boosting overall user experience
- Vue.js
- Tailwind.css
- Jamstack
- Vite
- Vitest
- Javascript
- Node.js
- GraphQL
- REST APIs
- Leadership
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- Nuxt
- Jest
- Cypress
Senior Fullstack Developer / Lead Developer
@Ample
October 2019-March 2021
- Assisted a key client in transitioning to online services during COVID-19, resulting in a 35% increase in web property usage virtually overnight
- Directed engineering operations for a team of 10 developers, owning technical decision-making, roadmap prioritization, and cross-team collaboration
- Implemented agile methodologies that streamlined development workflows, resulting in a 20% increase in project delivery speed
- Oversaw architecture and implementation of complex web applications using React and Gatsby, improving both user experience and system performance
- Championed career development initiatives across the team, creating targeted growth plans that helped engineers build new technical skills and advance their careers
- React.js
- Next.js
- Gatsby
- Node.js
- Javascript
- GraphQL
- Jamstack
- Leadership
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- REST APIs
- Jest
- Cypress
Full Stack Developer / Lead Developer
@Matchbox Design Group
November 2012-October 2019
- Optimized website performance across 50+ client projects, achieving 90+ scores on Google PageSpeed Insights and reducing average bounce rates by 25%
- Integrated AS400 inventory systems to automate real-time product updates, eliminating manual processes and reliably meeting complex client data requirements
- Led cross-functional teams in the planning and execution of strategic web initiatives, delivering a 15% increase in project efficiency
- Built intuitive, user-friendly websites using WordPress, Laravel, Vue, and PHP, successfully delivering 50+ projects on time and within scope
- Established streamlined client communication workflows that reduced friction, improved collaboration, and cut launch times by 15%
- Vue.js
- Tailwind.css
- Laravel
- WordPress
- Architecture
- Leadership
- Mentorship
- Javascript
- Node.js
- PHP
- MySQL
- PostgreSQL
- CSS
- HTML
- Redis
- REST APIs
- Sass
- Statamic
- Cypress
- Jest
Education
- Bachelor of Science in Web Design and Development | Full Sail University
- Javascript
- PHP
- HTML
- CSS
- ActionScript 3


