Hello, I'm Dan Holloran.
I'm a Full Stack Developer, Photographer, and Traveler based in Reno, NV. I have a passion for learning, building, exploring, and helping others succeed through mentorship.

“Curb your desire—don't set your heart on so many things and you will get what you need.”
- EpictetusProjects

https://dash.tradier.com
@Tradier
- Vue.js
- Tailwind.css
- Vite
- Vitest
- Javascript
- Architecture
- Mentorship
- Leadership
About Tradier Web

https://www.crossroads.net/
@Ample
- Jekyll
- Jamstack
- HTML
- CSS
- Javascript
- Gatsby
- GraphQL
- Architecture
- Mentorship
- Leadership
About Crossroads Church

https://www.mikealbert.com/
@Ample
- React.js
- Jamstack
- CSS
- Javascript
- Gatsby
- GraphQL
- Architecture
- Mentorship
- Leadership
About Mike Albert Fleet Solutions

http://ehggear.com/
@Matchbox Design Group
- WordPress
- Vue.js
- WooCommerce
- Tailwind.css
- Architecture
- Mentorship
- Leadership
About Engineered Hunting Gear

https://firmexchange.com/
@Matchbox Design Group
- Laravel
- Vue.js
- Algolia
- WordPress
- Architecture
- Mentorship
- Leadership
About Firm Exchange

https://imperialsports.com/
@Matchbox Design Group
- WordPress
- WooCommerce
- Vue.js
- Architecture
- Mentorship
- Leadership
About Imperial Sports
Professional Experience
Senior Fullstack Developer
@Ample
September 2019
- Architected and maintain crossroads.net, driving ongoing performance improvements and reducing technical debt across a modern JavaScript stack
- Collaborate cross-functionally with designers, translating product requirements into polished frontend experiences
- Lead pair programming sessions and code reviews to elevate team code quality and accelerate junior developer growth
- Evaluate and integrate emerging AI tools and workflows to accelerate feature development cycles and improve overall team efficiency
- React.js
- Next.js
- Gatsby
- Node.js
- Javascript
- GraphQL
- Jamstack
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- REST APIs
- Jest
- Cypress
Career Sabbatical
@Life
March 2025-September 2025
- My position was eliminated and decided to take it as a career sabbatical to travel, recharge, and return with a fresh perspective and renewed focus.
- Photography
Senior Frontend Developer
@Tradier
March 2021-March 2025
- Redesigned frontend platform architecture, achieving a 25% improvement in load times and a measurable lift in user engagement metrics
- Built dynamic, high-performance single-page applications using Vue, Nuxt, and Tailwind CSS, reducing bounce rates by 10%
- Mentored 2 junior developers through structured code reviews and pair programming, fostering a culture of continuous learning and shared ownership
- Partnered closely with UX/UI designers to translate wireframes into polished, responsive web applications, boosting overall user experience
- Vue.js
- Tailwind.css
- Jamstack
- Vite
- Vitest
- Javascript
- Node.js
- GraphQL
- REST APIs
- Leadership
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- Nuxt
- Jest
- Cypress
Senior Fullstack Developer / Lead Developer
@Ample
October 2019-March 2021
- Assisted a key client in transitioning to online services during COVID-19, resulting in a 35% increase in web property usage virtually overnight
- Directed engineering operations for a team of 10 developers, owning technical decision-making, roadmap prioritization, and cross-team collaboration
- Implemented agile methodologies that streamlined development workflows, resulting in a 20% increase in project delivery speed
- Oversaw architecture and implementation of complex web applications using React and Gatsby, improving both user experience and system performance
- Championed career development initiatives across the team, creating targeted growth plans that helped engineers build new technical skills and advance their careers
- React.js
- Next.js
- Gatsby
- Node.js
- Javascript
- GraphQL
- Jamstack
- Leadership
- Mentorship
- Architecture
- Ruby
- HTML
- CSS
- REST APIs
- Jest
- Cypress
Full Stack Developer / Lead Developer
@Matchbox Design Group
November 2012-October 2019
- Optimized website performance across 50+ client projects, achieving 90+ scores on Google PageSpeed Insights and reducing average bounce rates by 25%
- Integrated AS400 inventory systems to automate real-time product updates, eliminating manual processes and reliably meeting complex client data requirements
- Led cross-functional teams in the planning and execution of strategic web initiatives, delivering a 15% increase in project efficiency
- Built intuitive, user-friendly websites using WordPress, Laravel, Vue, and PHP, successfully delivering 50+ projects on time and within scope
- Established streamlined client communication workflows that reduced friction, improved collaboration, and cut launch times by 15%
- Vue.js
- Tailwind.css
- Laravel
- WordPress
- Architecture
- Leadership
- Mentorship
- Javascript
- Node.js
- PHP
- MySQL
- PostgreSQL
- CSS
- HTML
- Redis
- REST APIs
- Sass
- Statamic
- Cypress
- Jest
Education
- Bachelor of Science in Web Design and Development | Full Sail University
- Javascript
- PHP
- HTML
- CSS
- ActionScript 3


